- September 2020 - February 2021
- Lead Generation
RunLab is a running performance and physical therapy clinic located in Austin, Texas. They are known for their full-body gait analysis that looks at the way people move from head to toe by testing the way they walk and run in order to identify their pain points. In doing so, they help figure out how to help relieve pain and increase overall performance, whether it be from injury or a movement disorder.
In mid-2020, RunLab expanded and opened a larger facility in North Austin. They came to us looking for help with lead generation.
Our team consulted with RunLab and decided that lead generation through Facebook and Instagram advertisements would be the best solution for them. We traveled to Austin, Texas to film 2 brand videos, a series of educational videos, and testimonials to utilize as ad creative.
We were able to produce several successful campaigns that helped generate leads for RunLab. One of the challenges faced in this process was the stringent rules placed on medical company ad messaging by Facebook. Our expert copywriters were able to create messaging that delivered the brand value and also passed the approval process.