- Raise The Bar
- October 2020
- Content Creation
- Business Consulting
Raise the Bar is a private training studio based in Old Town Scottsdale. They came to us because they had heard about our experience in the fitness industry. Salma and her team were looking for content to help promote their business. They were a new studio looking to build their client book and needed professional content to stand out amongst their competitors in the area.
After meeting with Salma, the owner and founder of Raise the Bar we determined that they needed a brand video and photo content of her and the other trainers. We started off by taking headshots of the entire team. After we got to know her and her business we began to storyboard the brand video and develop a shot list for the more complex photo content.
Throughout the entire process, we used our experience with other fitness brands to help consult Salma on how to be a new business in the area as well as in the fitness industry. After the content was created we also helped her develop a plan on the best way to use her new brand video and photos to leverage her marketing.
We got really great content to leverage in to our marketing efforts