When we sat down with pop drops all they had was the concept for their product and a couple of test flavors, and plenty of ideas on what they wanted to achieve and how their brand would look. We immediately began to conceptualize the packaging and their branding along with what their website would look like. Our content creation team began to storyboard the photo and video shoots.

When they launched their product to the public Pop Drops had everything they needed, a completely mobile responsive website, content to post on social media, a store that is easy to navigate and optimized for sales, and a brand concept that is as exciting and refreshing as their product.