- Oak & Berry
- September - December 2020
- Influencer Outreach
Oak & Berry came to us wanting to get their products in the hands of pet influencers in order to increase brand awareness and create social proof for their company. They also wanted to build and engage with an audience on their social media.
We sat down with Oak & Berry and determined that in order to help build a more positive brand impression we needed to generate new photo and video content for their social media channels. We began to reach out to local and out-of-state micro-influencers to participate in photo and video shoots and product giveaways. At every shoot, we generated behind-the-scenes content to be shared on the Oak & Berry Instagram as well as the influencer account in order to give their followers a more in-depth look.
In addition, to the content we generated to be shared on their social media we also shot new product shots for their site. With us taking new and updated product shots it allowed us to create a uniform brand identity across all their accounts and website.