Modern advertising platforms have search and targeting ability that allow us to find just the customers your business is looking for, and remarket you to people who have already made a purchase – or visited your website, but didn’t buy anything! The most common type of online advertising for website and ecommerce marketing is pay-per-click advertisements. These are advertisements that you pay for based on the number of times they show to readers (CPM Advertising), or the number of clicks and engagements your ad gets (CPC Advertising).
Paid Marketing Key Features
ADVERTISING IS MORE PRECISE THAN EVER BEFORE
Pay-per-click (PPC) advertising requires a definitive campaign, a clear message, great imagery, and often, a conversion-focused landing page. With the right mix of temptation and information, you bring new customers to your website and increase your sales. It’s a better time than ever to be running pay-per-click advertising campaigns, thanks to the amount of data that follows every internet user, combined with robust remarketing and targeting tools. KNG Marketing can help you develop your next PPC campaign from the ground up, including landing page design and developing a content marketing offer that converts.
By combining the technology behind social networks and search engines, the major outlets for pay-per-click advertising offer a precise level of control, reporting and accuracy.
MOST COMMON PLATFORMS FOR PPC ADVERTISING
Google AdWords and other Search Engines
Allow you to target keyword phrases and show a relevant ad above search results.
Allows you to promote posts, promote advertisement posts, and distribute your PPC content to their Marketing Platform used around the web.
Twitter and other Social Media Advertising
PPC ads that appear in user feeds like social media posts. These help you gain social media followers and website visits.
Search Engine Optimization is the process of making sure that the pages of a website are set up in a way that it’s accessible to readers and search engines. The structure and content of your website pages have to serve the needs of your readers above all else, and search engine optimization is the process of making sure that your site content will help your pages show up on search engines like Google, Bing and Yahoo.
SOME COMPANIES OUT THERE WILL TELL YOU THAT THEY KNOW THE SILVER BULLET TO GET #1 RANKINGS ON SEARCH ENGINES. NOT US.
SEARCH ENGINE OPTIMIZATION KEY FEATURES
SEO All Grown Up
The real secret to Search Engine Optimization is strategic and continual improvement of your website. It’s important to focus on the questions and problems your customers have, and incorporate that language in your website’s content.
At KNG Marketing, we are continually monitoring your search engine results and relevant searches to ensure your success and identify opportunities for improvements you can make to your website. Call us today about how we can make your website better.
There are a few ways to improve your website’s search rankings. Relevant pages, a well structured site map, and regular website updates like blog posts and content downloads are all good strategies that help you improve your search results, and grow your search traffic. This is a process that’s always changing and requires research and continual improvement. We’ll be there to help.
We’re here to tell you that there isn’t one – there are no tricks, and any trick you think you’ve discovered is not going to work for long. When it comes to search engine optimization, honesty is the best policy.
Social media has grown from a consumer novelty to one of the most important marketing channels. And it is here to stay. We think about social media differently. Social media isn’t a set of tools or platforms. Social is the way your brand should think and act. Social is both the way to influence your audience and to be influenced by your audience. Listen, listen, listen, listen…then talk. Engage, share content, and build trust. After you’ve done this, then social media can help your your audience to act, to buy, and to join your tribe.
Effective social media marketing must be comprehensive. KNG Marketing works with you to create comprehensive social media marketing campaigns that will achieve business results.
Email marketing is flexible, and it is where your customers expect to find information about your latest products and deals. An email will work whether you want to deliver highly targeted content, or just keep your contact list up to date on what’s going on at your company.
We also know that now more than ever, your subscribers are likely to open your emails on a tablet, mobile phone, or wearable. Because of this, the email templates we deliver are always responsive to make the most of your customer’s attention, whatever their device.
TARGETED, RESPONSIVE MARKETING THAT WORKS
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